Our Partners

Our Knowledge Partner

With its inception in 2019, Project Palaash highlighted the philosophy of sustainable fashion with the aim to bring it into the mainstream. Sharing the same ideals, we collaborated with Ms. Madhurima Singh, founder of Dhuri, a sustainable fashion brand.

Dhuri means the “Axil”, the point from where a new leaf stalk grows on a stem. Ms Madhurima, a fashion graduate from NIFT Mumbai, always endorsed the fact that a good design is a balance of creativity and functionality. This is where Dhuri was born.

Since our collaboration in January 2020,  Ms. Madhurima has been kind enough to share her expertise and trained the whole team from start to finish in the natural dyeing process. 

She has not just been a business advisor, but a mentor to our team as well. 

Her brand is continuously poised experimenting with eco and organic dyes, i.e. extracting pigment from flowers, fruits, vegetables, seeds, etc. 

Our goals have been tantamount to those of Dhuri, that were to promote sustainable, ethical and thoughtful fashion through handcrafted goods, and use organic dyes in all of the manufacturing processes to overcome floral wastage and pollution.

The collaboration has continued to be a huge success, combining Ms. Madhurima’s expertise in fashion and various techniques and our passion to promote a more sustainable way of living.

With its inception in 2019, Project Palaash highlighted the philosophy of sustainable fashion with the aim to bring it into the mainstream. Sharing the same ideals, we collaborated with Ms. Madhurima Singh, founder of Dhuri, a sustainable fashion brand.

Dhuri means the “Axil”, the point from where a new leaf stalk grows on a stem. Ms Madhurima, a fashion graduate from NIFT Mumbai, always endorsed the fact that a good design is a balance of creativity and functionality. This is where Dhuri was born.

Since our collaboration in January 2020,  Ms. Madhurima has been kind enough to share her expertise and trained the whole team from start to finish in the natural dyeing process. 

She has not just been a business advisor, but a mentor to our team as well. 

Her brand is continuously poised experimenting with eco and organic dyes, i.e. extracting pigment from flowers, fruits, vegetables, seeds, etc. 

Our goals have been tantamount to those of Dhuri, that were to promote sustainable, ethical and thoughtful fashion through handcrafted goods, and use organic dyes in all of the manufacturing processes to overcome floral wastage and pollution.

The collaboration has continued to be a huge success, combining Ms. Madhurima’s expertise in fashion and various techniques and our passion to promote a more sustainable way of living.